Project Rock

Late nights and early mornings. The Iron Paradise asks for unwavering determination and accepts nothing less. Dwayne Johnson knows firsthand that the hardest workers in the room are those of us who believe in the true meaning of the grind. These men and women take their relentless mentality to the gym with them, letting no boundaries get in their way.

The Rock has had a long and happy relationship with Under Armour – in 2018, research firm Spotted named the Rock/Under Armour endorsement deal as the best-matched celebrity-brand partnership in the fashion and retail sectors –and now Johnson has created his very own Under Armour Range – Project Rock. The range features men’s and women’s shoes, shirts, tights and and shorts, as well as caps, headphones, earphones and bags – all featuring Johnson’s iconic bull tattoo. The gear is designed to handle the toughest workouts you can throw at it – after all, who trains harder than The Rock? And while you might not ever manage to build a body as impressive as his, wearing Johnson’s gym gear gets you that little bit closer.

The newest shoe in The Rock’s latest collection is the PR2. He unboxed them on his instagram on Friday, and by Monday they became Under Armour’s #1 selling shoe. “Our PR1 shoe sold out in 30 minutes, so when designing and personally testing the PR2, I knew we needed to take it to the next level. The PR2 is completely unique – the first ever HOVR training shoe to be created, made to make you feel stronger than ever before so you can push through whatever obstacles life throws at you. This is not your average training shoe.”– Dwayne Johnson

So what is it about the shoes that make them so great?

Made with support and stability for those moments when you need them most, these shoes are durable, purposeful and, most importantly, made with comfort top of mind – to crush any workout, in any situation.
Built with perseverance top of mind, the PR2 has a reinforced midfoot adorned with bull horns to show that no matter what, “horns always face forward,” staying true to the Brahma Bull mentality. The shoe also has details that resemble a truck, signifying the power and drive provided by the mid-foot of the shoe, which is made with a unique bedliner texture. This sandpaper-like layer adds anti-slip support and stability, so you stay put when your body is in motion.

The PR2 balances that hardcore outlook with cutting edge, innovative Under Armour technology. Made with UA HOVR, these trainers have the popular zero gravity feel and energy return that athletes crave, allowing for comfortable support and springy takeoffs. For the dynamic gym-goer who puts their shoes to the test, the PR2 is also made with stability and flexibility where you need it most. The toe box of this shoe is made with Under Armour’s TriBase technology, to bend and move with you while you move, while the midfoot TPU and external heel chassis locks you in.

Retailing for $200.00 AUD the PR2 can now be purchased online alongside a suite of new Project Rock clothing and apparel on www.underarmour.com.au/en-au/project-rock/, at UA Brand Houses and in select retailers.