Do you quit before you accomplish your weight loss goals? Here’s why

Posted On By Todd
weight loss

You can accomplish your weight loss goals all the way to the end, but you have to do this.

We’ve all been there: We set a goal and, for one reason or another, we can’t seem to stick to it. Maybe you set a New Year’s resolution to drop that nagging extra 10kgs you’ve been carrying around and got discouraged by your lack of progress. Perhaps you tried saving up for a big holiday but couldn’t help spending that extra dough on fancy restaurants (which will hurt your wallet and your health).

Whatever the reasons you weren’t able to accomplish your goals, you’re probably wondering what you can do to fix it. One possible solution? Try re-focusing your motivation midway through your pursuit of the goal.

Here’s why: Our sources of internal motivation change—from “promotional” to “preventative”—as we make progress toward accomplishing our weight loss goals, according to new research published in the Journal of Consumer Psychology.

In the study, researchers conducted five separate experiments. They found that in the early stages of pursuing a goal (like, say, losing 5kgs), people were driven by “promotion motivation”—meaning they were excited about looking better in the future—and they’ll do positive things to shed that weight. As people came closer to achieving their goals, however, they were more motivated to avoid a negative outcome (like putting the weight back on), which the study authors called a “prevention mindset.”

“Generally speaking, people in are predominantly promotion-focused—so they’re good at starting goals, but not as good at accomplishing them,” says Olya Bullard, Ph.D., a lead author on the study and assistant professor at the University of Winnipeg. So: How can you change your own behaviour?

People would probably have better luck completing their objectives if they focus on what they need to avoid to be successful, particularly in the later stages of pursuing a goal, the study suggests. Some dieters even bet cash that they’ll be able to lose weight, banking (literally) that their natural aversion to financial loss will help motivate them to drop weight instead of money.

So if you’re looking to eat healthier or get your body summer-ready, switch up your mindset and start maximising your potential in the gym (and in life).